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Product description
Essentials
of Corporate Finance, 7th edition by Ross, Westerfield, and Jordan is written
to convey the most important concepts and principles of corporate finance at a
level that is approachable for a wide audience. The authors retain their modern
approach to finance, but have distilled the subject down to the essential
topics in 18 chapters. They believe that understanding the “why” is just as
important, if not more so, than understanding the “how,” especially in an
introductory course. Three basic themes emerge as their central focus:
1.
An emphasis on intuition–separate and explain the principles at work on a
common sense, intuitive level before launching into specifics. Underlying ideas
are discussed first in general terms, then followed by specific examples that
illustrate in more concrete terms how a financial manager might proceed in a
given situation.
2.
A unified valuation approach–Net Present Value is treated as the basic concept
underlying corporate finance. Every subject the authors cover is firmly rooted
in valuation, and care is taken to explain how decisions have valuation
effects.
3.
A managerial focus–Students learn that financial management concerns
management. The role of financial manager as decision maker is emphasised and
they stress the need for managerial input and judgment.
Origin Book information
§ Language: English
§ ISBN-10: 0073382469
§ ISBN-13: 978-0073382463
§ ISBN-13: 9780073382463
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