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Test Bank for Social Media Marketing 1st Edition by Tuten and Solomon

This is completed downloadable of Test Bank for Social Media Marketing 1st Edition by Tracy L. Tuten and‎ Michael R. Solomon

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Product Descriptions

The social media content that students—and their future employers—need to have.
Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer’s toolbox.
Test Bank for Social Media Marketing 1st Edition by Tuten and Solomon
Test Bank for Social Media Marketing 1st Edition by Tuten and Solomon

Table of Contents

Section I: Foundations of Social Media Marketing
Chapter 1: The Horizontal Revolution
Chapter 2: Strategic Planning with Social Media
Chapter 3: Social Consumers
Chapter 4: Digital communities
Section II:  The Four Zones of Social Media
Chapter 5: Social Communities
Chapter 6: Social Publishing
Chapter 7: Social Entertainment
Chapter 8: Social Commerce
Section III: Measuring Users and Social Media Campaigns
Chapter 9: Social Media for Consumer Insight
Chapter 10: Social Media Metrics

Product Details

Language: English
ISBN-10: 0132551799
ISBN-13: 978-0132551793
ISBN-13: 9780132551793
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See More:
Test Bank for International Marketing 10th Edition by Czinkota and Ronkainen
Test Bank for Global Marketing Management 8th Edition by Keegan

Related Keywords

Social Media Marketing 1st Edition Test Bank
Download Test Bank for Social Media Marketing 1st Edition by Tuten
Social Media Marketing 1st Edition by Tuten and Solomon Test Bank
Test Bank for Social Media Marketing 1st Edition by Tracy L. Tuten

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