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Test Bank for Marketing An Introduction Fourth Canadian Edition 4th Edition by Armstrong Kotler Trifts Buchwitz

Test Bank for Marketing An Introduction Fourth Canadian Edition 4th Edition by Gary Armstrong, Philip Kotler, Valerie Trifts, and Lilly Anne Buchwitz

Instant download Marketing An Introduction Fourth Canadian Edition 4th Edition by Gary Armstrong, Philip Kotler, Valerie Trifts, and Lilly Anne Buchwitz Test Bank after payment

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Test Bank for Marketing An Introduction Fourth Canadian Edition 4th Edition by Armstrong Kotler Trifts Buchwitz
Test Bank for Marketing An Introduction Fourth Canadian Edition 4th Edition by Armstrong Kotler Trifts Buchwitz

Product Descriptions:

Put on your parka and get ready to follow Canada Goose, a manufacturer of high quality outerwear in Canada, and witness how they create customer value and sustainable marketing.
The most student-centred resource available in the market is back with a new edition and exciting new features.  A new smartphone feature encourages students to scan, ScanLife Bar Codes at the beginning and end of each chapter bringing them to a companion website with a wealth of more resoruces, including MyLab on the Go.

Table of contents:

Part 1–Defining Marketing and the Marketing Process
Chapter 1. Marketing: Creating and Capturing Customer Value
Chapter 2. Company and Marketing Strategy: Partnering to Build Customer Relationships
Chapter 3. Sustainable Marketing: Social Responsibility and Ethics
Part 2–Understanding the Marketplace and Consumers
Chapter 4. Analyzing the Marketing Environment
Chapter 5. Managing Marketing Information to Gain Customer Insights
Chapter 6. Understanding Customer and Business Buyer Behaviour
Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix
Chapter 7. Segmentation, Targeting, and Positioning
Chapter 8. Developing and Managing Products and Services
Chapter 9. Brand Strategy and Management
Chapter 10. Pricing: Understanding and Capturing Customer Value
Chapter 11. Marketing Channels: Retailing and Wholesaling
Chapter 12. Communicating Customer Value: Advertising and Public Relations
Chapter 13. Personal Selling and Sales Promotion
Chapter 14. Direct and Online Marketing

Product Details:

ISBN-10:  0132573652
ISBN-13: 978-0132573658                       9780132573658
Author: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz
More topic:
Test Bank for International Marketing 10th Edition by Czinkota and Ronkainen
Test Bank for Global Marketing Management 8th Edition by Keegan
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