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Test Bank for Essentials of Entrepreneurship and Small Business Management 8th Edition by Scarborough Cornwall

Test Bank for Essentials of Entrepreneurship and Small Business Management 8th Edition by Norman M. Scarborough and Jeffrey R. Cornwall

Instant download Essentials of Entrepreneurship and Small Business Management 8th Edition by Norman M. Scarborough and Jeffrey R. Cornwall Test Bank after payment

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Test Bank for Essentials of Entrepreneurship and Small Business Management 8th Edition by Scarborough Cornwall
Test Bank for Essentials of Entrepreneurship and Small Business Management 8th Edition by Scarborough Cornwall

Product Descriptions:

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture
Management.
The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.
Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world’s economy. Essentials of Entrepreneurship and Small Business Managementcontains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:
0134422538 / 9780134422534 Essentials of Entrepreneurship and Small Business Management Plus MyEntrepreneurshipLab with Pearson eText — Access Card Package
Package consists of:
  • 0133849627 / 9780133849622 Essentials of Entrepreneurship and Small Business Management
  • 0133974200 / 9780133974201 MyEntrepreneurshipLab with Pearson eText — Access Card — for Essentials of Entrepreneurship and Small Business Management

Table of contents:

Section I: The Challenge of Entrepreneurship 
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Ethics and Social Responsibility: Doing the Right Thing
Chapter 3. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4. Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5. Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6. Forms of Business Ownership and Buying an Existing Business
Chapter 7. Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8. Building a Powerful Bootstrap Marketing Plan
Chapter 9. E-commerce and the Entrepreneur
Chapter 10. Pricing and Credit Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Equity and Debt
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning the Next Generation

Product Details:

ISBN-13: 978-0133849622                    9780133849622
ISBN-10: 0133849627
Link full download: http://testbankair.com/download/test-bank-for-essentials-of-entrepreneurship-and-small-business-management-8th-edition-by-scarborough-cornwall/
Author: Norman M. Scarborough, Jeffrey R. Cornwall
More topic:
Test Bank For Small Business Management Entrepreneurship and Beyond 6th Edition by Hatten
Test Bank for Business in Action 6th Edition by Bovee and Thill
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