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Test Bank for Managerial Economics and Strategy 2nd Edition by Perloff

Test Bank for Managerial Economics and Strategy 2nd Edition by Jeffrey M. Perloff and James A. Brander.

Instant download Test Bank for Managerial Economics and Strategy 2nd Edition by Jeffrey M. Perloff and James A. Brander.

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Test Bank for Managerial Economics and Strategy 2nd Edition by Perloff
Test Bank for Managerial Economics and Strategy 2nd Edition by Perloff
Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Table of Contents

1. Introduction
2. Supply and Demand
3. Empirical Methods for Demand Analysis
4. Consumer Choice
5. Production
6. Costs
7. Firm Organization and Market Structure
8. Competitive Firms and Markets
9. Monopoly
10. Pricing with Market Power
11. Oligopoly and Monopolistic Competition
12. Game Theory and Business Strategy
13. Strategies over Time
14. Managerial Decision Making Under Uncertainty
15. Asymmetric Information
16. Government and Business
17. Global Business

Origin Book information

  • Language: English
  • ISBN-10: 0134167872
  • ISBN-13: 978-0134167879
  • ISBN-13: 9780134167879
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